By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf
This prestigious edited number of articles from the Journal of brand name Management discusses the impression of analysis on our realizing of company model features and company model administration to this point. quite a lot of issues are lined, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the function of inner branding within the supply of worker model promise, and the growth into new techniques. Advances in company Branding is vital analyzing for these venture a PhD programme or by means of top point scholars searching for rigorous educational fabric at the topic and for students and discerning practitioners, appearing as 'advanced introductions'.
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Additional info for Advances in Corporate Branding (Journal of Brand Management: Advanced Collections)
Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf