Customer Service

Mike Grigsby's Advanced Customer Analytics: Targeting, Valuing, Segmenting PDF

By Mike Grigsby

ISBN-10: 0749477156

ISBN-13: 9780749477158

Advanced consumer Analytics presents a transparent advisor to the categorical analytical demanding situations confronted via the retail region. The ebook covers the character and scale of knowledge bought in transactions, relative proximity to the shopper and the necessity to video display patron behaviour throughout a number of channels. The ebook advocates a class administration procedure, taking into consideration the necessity to comprehend the shopper mind-set via elasticity modelling and ideas, in addition to special advertising and loyalty design.

A functional, no-nonsense method of advanced eventualities is taken all through, breaking down initiatives into simply digestible steps. using a fictional retail analyst 'Scott' is helping to supply obtainable examples of perform. Advanced shopper Analytics doesn't skirt round the complexities of this topic yet bargains conceptual aid to lead retail retailers in the direction of making the suitable offerings for analysing their data.

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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) by Mike Grigsby


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